Monday 9 July 2012

Sales

The ABC of selling. Traditionally I would have said this was short for Always Be Closing, now I understand it to mean Always Be Connecting. With so many ways to stay in touch with prospects, clients, fans, followers or just friends, connecting has never been easier. So why do some people still miss the boat on this one? You can't sell someone anything, your idea, your service, your product, yourself unless you are connected. And I don't just mean on some social network or other platform! I mean truly connected in some emotional way. People buy with their emotions first and logic second. This includes when they buy people. So always be looking to connect in better ways and at faster speeds with more people. Technology allows us more opportunities than ever to connect more, to store more and to process information quicker than ever. We have never had it so good, to quote someone famous!! ABC it's as easy as 123.

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