The Value of staying in touch. Do you regularly communicate with clients or customers. If so, how? If not, why not? Too busy chasing paperwork around, doing the day to day stuff.

Each business would benefit from staying in from of their customers, after all they are very fickle and loyalty to your product or service is difficult to generate.

If you are not talking to them, then rest assured somebody else will be.

One of the best ways to generate new business and keep your name in front of your customers (the easiest people to sell to) is a newsletter. This is widely acknowledged by experts in the marketing business as the most effective way of making new sales. It also builds loyalty and puts you and your products and services at the fore front of your customer's minds.

Good is good enough! So rather send out a four page newsletter in black and white than send no newsletter at all. They don't all have to be full colour, glossy mags! Make them interesting, informative and full of personality and your new readers will love it.

There's no need to worry about content....there's are plenty of places to get it, from the inbox of your emails to friends and business colleagues who have put pen to paper!

Just take a quick look around, there's no shortage of information. All you need to do is organise it so that it's of value.

It will supplement a web page, an advertising campaign, a blog, whatever. If you need help pulling something together just give me a call on 07738 833 122 and lets chat through some ideas that could have you talking to your customers in no time at all!

Marketing Tip

Increase the value of your business by up to 10 x

Most businesses search for simplicity in their marketing, i.e. one ad that runs every week, one web site etc. It can pay very handsomely to go against the general flow and look for complexity!

For example: instead of having the one database of customers, look to divide this data up into as many categories as possible. Then create an individual marketing message for each one.

If you sold beauty cream to women there may be many different groups of women: single women, recently married women, recently divorced, married two/three times, young, middle aged or older etc. I think you get the picture!

Do you think each one of these groups will think about beauty cream in a different way and what the product may be able to do for them? YOU BET!!

An individually targeted message to each one of these groups will hit the spot and cut through all the rest of the cluttered messages we all have to deal with each day.

So your data base could be hiding rich veins (terrible pun!) of untapped business. Adding complexity, sub dividing and creating more than one ad, email, leaflet could multiply your business by 10.

Worth doing? Worth getting new or old customers to see you differently and keep coming back for more?

I think so! If you are open to more marketing tips then visit my web site at www.paulfwarriner.com.

Marketing Tip

Just posted a great marketing tip on the best of Bicester web site on how to increase the value of your business by 10. Please go check it out at www.bestofbicester.co.uk.

Graduate Training

Through my business "MasterMind CTC" I am working with a great bunch of guys at Discovery House and developing a Graduate Training programme designed to accelerate the integration and profitability of graduates in their new roles.

It's a new product initially aimed at Law firms and Accountants. We are starting an email marketing campaign soon so I will keep you posted. If you want some advanced info please email me at paulfwarriner@me.com.

Talk soon.